This past weekend was one of the most, if not THE most
anticipated sporting event of the year…. THE SUPERBOWL But one of the unique
things about the Super Bowl is that many of the viewers are not even sports
fans. And why is that?? Because of the commercials!!!
Every year, the Super Bowl receives massive amounts of
viewers. This is a media viewing that is amazing to me. The time blocked out
for the Super Bowl, the hours that it consumes, people stick around for almost
all of it. Unlike other shows or performances or broadcastings, when
commercials are used for a bathroom break or snack time, the commercials are
what keep people riveted to the couch. People are invested in these media clips
and advertisements because companies spend millions and this is where their
best work for advertising will be seen.
I felt that this year’s bunch of commercials were not as
good as the ones in years past. There were a handful of good ones, but hardly
any that really stuck out to me or really hit the mark. Often there are
commercials that make me truly feel something. Whether it is humorous or
serious or just straight up clever, a brief 30 seconds can be very influential.
The media is an amazing tool. Because of the media, company
after company was able to display and boost their name and product. Super Bowl
commercials are the perfect example of mass media. They are seen by many and
can influence many. Media can bring people together, and it can be great for
sharing messages and informing large amounts of people.
You're so right! I often use commercials as the time to go grab something, or go to the bathroom, but during the Super Bowl the football game was my "commercial break" where I could do those things. I found it frustrating when people were talking during the commercials. Haha, but I found some really interesting advertising techniques. For instance, there was a company (the name has since left me) that had a twitter hashtag at the beginning of every commercial break. What a great way to keep people thinking about the product and actively participating in their commercials. I thought that was so interesting!!
ReplyDeleteI couldn't agree more. The idea of the super bowl is a bit strange. it's the only time people actually watch commercial and enjoy them. But lets not forget another big hype of the super bowl is the half time show. My Facebook newsfeed was filled with discusses about the super bowl half time show.
ReplyDeleteI really liked your post! I'm one of those people that doesn't really watch sports on tv unless it's the Super Bowl and I only watch because of the half time show and the funny commercials. I also agree that the commercials this year weren't as good but there were a few that still made me laugh. It's just a really weird and interesting concept that we watch this program every year because of the commercials that are made for it.
ReplyDelete